The ability to access real-time data and insights has transformed the ... with manufacturers leveraging their racing success ...

GT3 constructor JAS Motorsport is building the carbon fiber restomod in collaboration with the fabled design house.

When NASCAR first unveiled the Next Gen car in 2021, Joey Logano couldn’t hide his excitement. “It’s real car talk,” he said ...

Dell Technologies has been the official innovation partner of McLaren Racing since 2018. Its Formula 1 team was one of the ...

F1 is, by far, the most intensive sports environment in the world. Each car is outfitted with more than 300 sensors and generates more than 1 million data points per second during a race. The 10 race ...

Team Texas David Starr's Racing School offers the unique experience of driving a NASCAR car at Texas Motor Speedway, with ...

Dale Earnhardt Jr. has never shied away from speaking his mind. In his latest appearance on The Athletic’s 12 Questions podcast, the NASCAR Hall of Famer reflected on how his outspoken nature affects ...

Wisconsin innovation is hitting the fast lane. Carbliss, the zero carb, zero sugar ready to drink cocktail brand that's redefining refreshment, is partnering with La Macchia Group, Forty48 Competition ...

Lando Norris came into the weekend 14 points behind his McLaren teammate Oscar Piastri in the Driver’s Championship for Formula 1 (F1). When the checkered flag was waving Sunday afternoon, Norris won ...

As time drifts on, some NASCAR fans will remember that Jesse Love threw his 20-year-old energy into the 2025 Xfinity Series Championship Race Nov. 1 at Phoenix to earn the victory and the championship ...

Miss Alabama looked on, tiara and sash in place as she blended in amongst Joe Gibbs Racing\\\"s celebrants, as the call went out in Talladega Superspeedway\\\"s crowded Victory Lane. \"Technical ...

Jesse Love won the NASCAR Xfinity Race and Championship at Phoenix Raceway giving Richard Childress Racing another NASCAR title ...