If it feels like you spend a lot more time watching ads in Prime Video than you used to, that may not be a mistake. Amazon has increased the number of ads or "ad load" in Prime Video to four-to-six ...

Remember when the promise of streaming was an ad-free experience? It seems we’re asking that question a lot these days, as the characteristics that made streaming unique erode away little by little ...

In 2024, Amazon introduced ads on Prime Video, charging viewers $3 a month to go ad-free. Amazon is reportedly doubling the amount of ads on Prime Video, going from 2 to 3.5 mins per hour, to 4 to 6 ...

Amazon Prime Video says its ad-supported streaming platform reach globally has hit 315 million monthly viewers. That audience is based on Amazon’s internal data over the year to August 2025, and marks ...

If you are an Amazon Prime subscriber, you get free access to Prime Video, which used to be one of the best ways to watch movies and television shows. Even if you aren’t a Prime member, you can still ...

Prime Video’s ad-supported tier has surpassed 130 million active users in the U.S., a 13% increase from the 115 million previously reported last year. The updated figures, which were revealed ahead of ...

The latest status of video streaming experiences on Amazon Prime Video is now reportedly showing twice as many ads compared to when it first rolled out this massive revamp to the platform. This latest ...

WPP OpenDoor — Amazon’s dedicated WPP unit — decided that if algorithms know what we want to watch, they might as well know how we feel before telling us what to watch. The result? Last month, it ...

We all need to stop getting mad about the fact that our favorite streaming series are now full of ads and focus on how awful those ads are. Yes, it is infuriating that streaming platforms sold a ...

Prime Video’s ad tier now reaches more than 315 million monthly viewers globally, Amazon revealed on Tuesday during its annual unBoxed event. The figure, which is up from 200 million previously ...

It wasn’t that long ago that an ad-free experience was the default for streaming services. But companies need to make sure the line keeps going up, and one way to do that is to monetize the audience ...