Before she met Kelce, the source claims Swift never performed the halftime show as it was sponsored by Pepsi up until 2022, which made it a no-go because of her long-standing partnership with Coke.

Coldplay will be taking part in helping choose acts to perform at the first ever World Cup half-time show in 2026.

Before her relationship with Kelce, another factor prevented her from headlining-Pepsi's long-running sponsorship of the halftime show. Due to her endorsement deal with Coca-Cola, performing under ...

Justin Timberlake performs during the Pepsi Super Bowl LII Halftime Show at U.S. Bank Stadium on February 4, 2018 in Minneapolis, Minnesota. (Image Via Getty Images) Over the years, many fans have ...

Coldplay’s Chris Martin and Phil Harvey will help select acts for the historic FIFA set. Who from Atlanta should make the short list to headline? We have a few suggestions.

If Pepsi wasn't the sponsor of the halftime show for so many years, then Taylor Swift would have potentially already been the ...

After years of Pepsi's sponsorship, the upcoming halftime show will be sponsored by Apple Music. Rihanna earlier said she turned down a similar opportunity for the 2019 Super Bowl that was ...

Kendrick Lamar’s performance during the 2025 Super Bowl LIX halftime show took the world by storm, featuring deep symbolism, cultural references, and bold artistic choices. The performance ...