Google no longer bans advertisers from using fingerprinting tech to track users across the web and devices, and it's all for ad money.

In a move that could significantly extend its reach, Apple is reportedly exploring the possibility of launching Apple Maps on Android. While the application has been exclusive to Apple devices, an ...

Simply having access to data isn’t enough. To truly make it work for your campaigns, you need to know how to use it properly.

Looking for an Ahrefs alternative? Our analysis shows Semrush offers the most comparable features. Moz Pro serves as an ...

Attracting consumers and expanding businesses modernly depend on financial advertising.

Google seems to have removed the minimum required budget for Local Service Ads. It is not clear if this is intentional or a ...

Google's new PMax Usefulness Indicator helps advertisers measure the real impact of search themes on traffic, making ...

Six SEOs with 20+ years experience share why Google's 4th quarter results may indicate underlying issues in paid search and ...

Google's new PMax Usefulness Indicator helps advertisers measure the incremental traffic impact of search themes, improving ...

Pay-per-click (PPC) is a model of digital advertising in which the advertiser pays a variable fee each time an ad is clicked.

Carter Malloy, CEO of Acres and AcreTrader, emphasized the value of Pellerin’s appointment by stating, “Matthieu is an exceptional leader with a rare combination of deep technical expertise and a keen ...

A new Google Ads Demand Gen Ads video enhancement will let you automatically create short-form videos from existing video ads ...