The Toy Book®, the leading trade publication serving the North American toy industry since 1984, officially reveals the winners for its inaugural Pulse of Play Awards™.

Age of the Primes is a set featuring two obscure characters in color schemes homaging the early days of Transformers.

For old-school 'Power Rangers' fans, the original Megazord was a big deal, but this toy is something else entirely and ...

Three new upcoming Funko Pop! toys recreate classic G1 Transformers characters, with two of these robots based on obscure yet ...

A new beast has arrived from Hasbro as they unveil their latest Takara Tomy figure with Transformers MPG-15 Cybertron Rattle ...

Hasbro has unveiled five upcoming additions to its Transformers Studio Series line – Optimus Prime figures from Transformers: ...

Takara Tomy revealed a new Synergenex action figure of the Macross 7 - Transformers crossover unit Basara Prime in Japan.

New Adventures, a stop-motion series inspired by the Transformers One movie, rolls out on the official YouTube channel.

That Optimus Prime mask, for example, has a RRP of $35 in the USA according to Hasbro. At the current exchange rate that’s ...

The war between Autobots and Deceptions rages on as new Transformers figures have been revealed by Hasbro for 2025 ...

One of the newer toy companies to make a splash in recent years is Flame Toys, and their take on Optimus Prime from classic ...

Let’s not beat around the bush: as a franchise, Transformers is in deep trouble. This is especially true for the saga on the ...