Oklahoma City Thunder star guard Shai Gilgeous-Alexander and Converse unveiled Thursday night the SHAI 001, his first ...

Gilgeous-Alexander's first signature shoe has a zipper down the middle. An explanation of it and other creative choices can ...

The visual debut sets the stage for the highly anticipated Hennessy Arena 2x2 Showcase set to be played at San Francisco City Hall, where some of the WNBA’s top players will go head-to-head in a ...

Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...

In our weekly fashion catch-up, we like to update the girls on what’s going on in all the corners of the fashion world.

When people ask me what I do in my free time, I’m going to say basketball all the time,” she said. “Because basketball is who ...

Eagles quarterback Jalen Hurts turned heads at Philadelphia’s championship parade with a Jordan Brand hoodie that kicked off ...

Jordan Brand CMO Caitlin Sargent sees the NBA All-Star Game as a key event for building culture and community, and honoring ...

If you want to make an NBA futures bet on who will win the Most Valuable Player award in 2024-25, stay locked on the article below, where we list the odds for the leading contenders -- like Shai ...