YouTube hit a record 11.6% of all TV viewing in February, according to the latest edition of Nielsen's Distributor Gauge ...

Netflix can now lay claim to yet another Nielsen streaming record, this time for Love Is Blind.

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The integration between Acxiom Real ID and Nielsen is an industry first. IPG marketers and agencies can now identify, reach, measure, and optimize messaging and media experiences to the audiences that ...

The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a ...

YouTube ( GOOG) took the lead in Nielsen’s February 2025 Media Distributor Gauge, gaining 2% over January to capture 11.6% of time spent watching TV across the month. This marks YouTube’s best share ...

Ratings for the first two rounds of the NCAA men’s basketball tournament were the highest in more than 30 years, per Nielsen data.

Nielsen is now using a shorter minimum time to count listening, which is helping to boost key metrics for stations.

Nielsen has entered into a new partnership with a connected data firm that will allow it to synch the Acxion Real ID into the ...

And in the case of golf’s turbulent TV ratings, you can apply “sore eyes” quite literally. The PGA Tour is doing well on TV in ’25, reporting 15 percent YoY jumps in Nielsen’s “Big ...

YouTube took the lead in Nielsen’s February 2025 Media Distributor Gauge, gaining 2% over January to capture 11.6% of time ...

There are a couple of caveats there, as CBS was the sole broadcaster for the tournament until 2011 and Nielsen didn’t include out-of-home ratings in its totals until a few years ago. Nonetheless ...