The differences between Nielsen and ComScore are so eye-opening that they surely will lead to more people who don’t ...

All-Star Game barely attracted 4.7 million viewers which is a 13% drop from last year’s already low 5.4 million.

With the Dodgers done for the season, KLAC (570 AM) was back to normal with a 0.9 share; the station earned a 3.0 at the end ...

Nielsen has announced that the Graham Media Group has renewed and expenaded its multi-year agreement for Local TV measurement ...

The collaboration with Nielsen will offer near real-time campaign-level metrics such as clicks, impressions, reach, and on-target reach on a dashboard—all validated by a third-party ...