Paramount Global and Nielsen renewed their measurement contract after a months-long feud during which CBS and other ...
As part of the new deal, Paramount has licensed several new services from Nielsen, including the recently accredited “big ...
With the Dodgers done for the season, KLAC (570 AM) was back to normal with a 0.9 share; the station earned a 3.0 at the end ...
Nielsen has announced that the Graham Media Group has renewed and expenaded its multi-year agreement for Local TV measurement ...
The collaboration with Nielsen will offer near real-time campaign-level metrics such as clicks, impressions, reach, and on-target reach on a dashboard—all validated by a third-party ...