Streaming-Era Commercials Invade Forbidden TV Territory: Presidential Debates, HBO Shows and Other Content Once Deemed Off-Limits
New commercials in the streaming era aim to infiltrate TV terrain that has been off-limits to advertisers for years ...
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Live Sports Is Driving Innovation in Ad-Tech
If 2024 was the year of live-streaming sports, Dave Dembowski of Operative writes that 2025 is the year of live-streaming ad innovation. With massive audiences that continue to steal from traditional ...
Shakira cancels Lima concert after abdominal issue forces hospitalization
Shakira had to cancel her Feb. 16 concert in Lima, Peru, due to a medical issue. She posted to Instagram that she had to go ...
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Emma Stone Dresses As a Giant Popcorn Bucket on the 'SNL50' Red Carpet
With two Oscars to her name, Emma Stone is a bona fide movie star, but her red-carpet look for the SNL50: The Anniversary ...
‘SNL’s’ Anniversary Gift to NBC: Classic Sketches Turned Into Commercials, Including Please Don’t Destroy, Delicious Dish
To lure advertisers to the 50th anniversary of "SNL," NBC launched its efforts in 2023 -- months ahead of the debut of the ...
Khloé Kardashian thinks Lamar Odom was the 'right person': The reason why they are not back together
For Khloé Kardashian, her ex-husband Lamar Odom will always be the "right person", but unfortunately, they are not back ...
How Amazon is pitching NBA ad deals to marketers—behind its live sports upfront strategy
Amazon Ads’ head of live sports sales discussed NBA packages, upfront approach and “Thursday Night Football” takeaways.
Inside Amazon Prime Video’s Sports-Heavy Upfront Ad Pitch: Top Sales Exec Danielle Carney Says NBA Debut Highlights “Pivotal Year”
As much of ad sales milestone as 2024 was for Amazon's Prime Video, 2025 figures to be even bigger as NBA and WNBA games join ...
Kelly Clarkson’s Monochromatic Burgundy Outfit Makes Getting Dressed Easy — Try the Look from $32
Kelly Clarkson wore a monochromatic burgundy look, pairing a short-sleeve tweed jacket with wide-leg trousers. Martha Stewart ...
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Even at $8 million per Super Bowl commercial, ad executives say it's still bang for your buck
Some advertisers are shelling out up to $8 million for a 30-second spot on this year’s Super Bowl. Industry experts say the ...
The Final Flicker of Cable News As We Know It
MSNBC is getting spun out, CNN is restructuring and the Murdochs are launching a streamer. But can any of them survive the ...
Aces give A’ja Wilson help up front by signing former All-Star Cheyenne Parker-Tyus
HENDERSON, Nev. — The Las Vegas Aces added frontcourt help for MVP A’ja Wilson, signing 6-foot-4 forward Cheyenne Parker-Tyus ...