The company is shifting its brand toward "a clean, modern aesthetic." — -- MetLife just put Snoopy in the doghouse. For over 30 years, Snoopy has been the face of MetLife Insurance, appearing on ...

It's not as bad as getting sent back to the Daisy Hill Puppy Farm, but after 31 years, MetLife is parting ways with Snoopy. MetLife has cut ties with the iconic cartoon beagle as it sheds its life ...

After more than three decades as MetLife’s spokespooch, Snoopy has been grounded as the brand is “moving away from a traditional product-development model to one driven by customer insights,” says CEO ...

NEW YORK--(BUSINESS WIRE)--As pet ownership levels in the United States continue to reach new heights, MetLife Pet Insurance announced today it will partner with one of the world’s most legendary pets ...

Snoopy has been handed the pink slip. After 31 years (almost 170 dog years) as the face of insurance giant MetLife Inc., the company said Thursday that it is launching a new global branding effort, ...

(Bloomberg) -- MetLife Inc., the largest U.S. life insurer, will phase out the use of Snoopy and Peanuts characters in its marketing. The insurer announced a new tagline, “MetLife. Navigating life ...

Snoopy has been handed the pink slip. After 31 years (217 dog years) as the face of insurance giant MetLife Inc., the company said Thursday that it is launching a new global branding effort, marking ...

MetLife announced Thursday, Oct. 20, 2016, that they will phase out its use of Snoopy and the Peanuts Gang as a brand after more than 30 years. MetLife will be rolling out the new brand globally ...

New York Football Starts Now Snoopy statue unveiling event, featuring Amani Toomer and Vinny Testaverde introducing a new tradition, the Snoopy High Five. The eight-foot statue will be a permanent ...

NEW YORK--(BUSINESS WIRE)--MetLife has signed on to be a Global Sponsor and the Official Insurance Company of the 2013 World Baseball Classic. MetLife, and its brand ambassador Snoopy, will be ...

Snoopy has been handed the pink slip. After 31 years (217 dog years) as the face of insurance giant MetLife Inc., the company said Thursday that it is launching a new global branding effort, marking ...