K-pop has become a global cultural juggernaut, propelling Korea to the forefront of the world's entertainment stage and ...

During U.S. President Donald Trump’s visit to South Korea last month, his aides sparked significant attention by sharing proof of their purchases of Korean cosmetics. Karoline Leavitt, White House ...

Salmon sperm as skincare has gone viral in the U.S. this past year, largely thanks to celeb endorsements from the likes of ...

WIRED Senior Culture Editor Manisha Krishnan sits down with singer/songwriter Ejae, an industry vet who's rocketed to a new ...