From building stadiums to selling trading cards, baseball biz is different in Japan
Topps, Populous and New Balance are all examples of baseball-connected brands that are tailoring their businesses to succeed ...
Ohtani and the Dodgers keep the Cubs and their rich history in the shadows in Japan
Chicago Cubs fans take pride in being underdogs, a role that ended briefly when they won the World Series in 2016 to end a ...
MLB is bringing home top talent from Japan's most popular sport
The crack of the bat is almost here with Opening Day for the 2025 Major League Baseball season set for March 27. But while ...
In Japan, Shohei Ohtani Is a National Hero and Marketer’s Dream
Major League Baseball has had no shortage of stars, but it has never seen a sensation like Ohtani, who is Japan’s answer to ...
Baseball in Japan looks about the same, but the food and the vibe are different
The jammed sellout at the Tokyo Dome as the Dodgers and Cubs opened their regular season had a different vibe than the usual ...
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Baseball: Japan seen as pillar of MLB's global expansion strategy
Expectations are growing for the Japanese market to be a driving force for Major League Baseball's global growth strategy. MLB has secured 14 new sponsors in Japan since 2023 in the run-up to the ...
What Are the Gold Patches on MLB Jerseys? Explaining the New MLB Logo Patch Program
MLB is back, as the Los Angeles Dodgers officially opened up the 2025 regular season with a 4-1 win over the Chicago Cubs at ...
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Imanaga, Yamamoto break ground as 1st all-Japanese Opening Day matchup
The saying goes that seeing is believing, and the display on the mound on Opening Day at Tokyo Dome could have a ripple ...