Marketed as "Your partner in an active lifestyle," Celsius seems like a healthier option for energy drinks. It has seven ...
The company’s first major portfolio expansion is a hydration offering, with plans to enter other categories that connect it ...
While Red Bull and Monster Beverage dominate the category, they left a door open for Celsius to quickly rise up the ranks. The market was missing a leading brand focused on healthy and functional ...
Celsius' growth has slowed due to macroeconomic headwinds and inventory adjustments by key distributor PepsiCo, but it ...
Every generation gets the energy boost it deserves, and so we get Celsius: a Goop-ified version of Red Bull, with a “Make America Healthy Again” vibe. Between ceremonial swearing-ins ...
Energy drinks are popular among college students, whether they're used to maximize efficiency, pull all-nighters or for ...