Choosing a barcode scanner may seem acceptable at first sight. After all, isn't scanning just scanning? But offer a little ...

Statistical testing in Python offers a way to make sure your data is meaningful. It only takes a second to validate your data. Having data is only half the battle. How do you know your data actually ...

New IPA research also finds influencer marketing has the greatest long-term multiplier across all media channels, exceeding ...

E-commerce marketplace eBay has joined the Global Fashion Agenda (GFA) as a strategic partner, marking a new collaboration ...

Or, how ‘Jimmy Kimmel Live!,’ a streaming NFL game and network evening newscasts joined the top 25 shows of the week.

In research that could improve weather forecasting and winter driving safety, a University of Michigan-led study ...

Like their counterparts in the U.S., European commercial broadcasters have been experiencing flat revenue growth in recent years. But companies such as RTL, RTF and Canal+ are seeing ad sales increase ...

In 2024, nearly 200,000 hours of original content were produced for Linear TV, drawing about 46 trillion minutes of annual ...

Modern data centres are evolving into agile, high-efficiency ecosystems designed to meet rising digital demands. What started ...

The plan is to integrate TiVo’s enriched program metadata across Comscore’s cross‑platform audience measurement, unifying content identification across linear TV, streaming and digital. The post ...

Marketers are pouring billions into CTV – but without the right tools, duplication, fragmentation and murky measurement can ...

Mark Thompson reflects on two years at CNN, tackling streaming, cord-cutting, ratings, and the future of news in a shifting ...