Behavioral variability is quietly sabotaging clinical trials—but it doesn't have to. Here's how predictive behavioral modeling can improve trial design, reduce dropout, and deliver more inclusive, ...

From segmentation to email, A/B-testing, and website analytics, marketers use data in every facet of their roles. And before the new era of privacy, marketers used third-party data to provide ...

House Majority Leader Steve Scalise, R-La., discusses the Republican tax bill's benefits for blue-collar workers, including no tax on tips and overtime tax refund. National Economic Council director ...