Fans of fast fashion can expect more bargains this spring. Swedish retailer H&M said the amount of stock in its warehouse is ...

With H&M all set to use digital clones of models on its website, will this new technology benefit or impact the models?

Fashion giant H&M plans to create artifical intelligence (AI) clones of its models this year, raising yet more questions for ...

Next time you spot an H&M ad, take a closer look to see if it features an AI-generated model. The clothing giant has revealed that it will start using AI to generate digital replicas of 30 of its ...

If cheap goods from China become less cheap compared to those made ethically, products from American companies like mine ...

The response has been expectedly mixed. While some AI enthusiasts are excited about the possibilities of the technology ...

Fashion retailer H&M is incorporating artificial intelligence (AI) by creating digital "twins" of models to feature in ...

H&M has seen its operating profit drop 42% to SEK 1.2bn (£95m) for the three months ended 28 February 2025, down from SEK ...

Other brands also got the memo, including Diesel, Zara, Max Mara, Courrèges, Acne Studios, Bottega Veneta and Dries Van Noten ...

H&M on Thursday posted weaker than expected first-quarter sales in a slow start to the year for the world’s second-largest ...

Visitors can book an appointment to try on vintage items worn by celebrities or enjoy a guided tour through a stretch of ...

The apparel chain plans to use AI images digitally created from real people to showcase its clothes in an upcoming ad ...