H&M cannot win on price alone and must make its clothes more trendy and of higher-quality in the fiercely competitive fast-fashion sector, its CEO Daniel Erver told Reuters. In his first year as CEO, ...

Unfortunately for H&M, its mall-focused business model isn’t exclusive, and competition is fierce. Brands like Abercrombie, American Eagle, and Gap offer equally good quality at competitive pricing.

Television is no longer just a storytelling platform—it’s a luxury brand playground. With The White Lotus season three ...

Its flagship H&M brand accounts for most of revenue (90%), but the newer brands (COS, &Other Stories, Monki, Weekday, and newly launched Arket) are growing more quickly. H&M commands around 1.6% ...

One of H&M's key areas of success has been its sister brands, specifically Cos, which is the second-largest brand in the company's portfolio and is focused on better-quality but higher-cost clothing.

H&M did not immediately respond to Business ... and focus on adding trendy new brands to its portfolio. Its eagerly anticipated new venture, Nyden, launches online this year.

Additionally, H&M is branded throughout the app and there ... create new product evangelists and rewarding users for engaging with their brands via mobile, social and in offline environments.

In his first year as CEO, Erver has spearheaded investments in marketing to boost the H&M brand's appeal, as well as a push to speed up product development as the retailer tries to regain market ...