Television is no longer just a storytelling platform—it’s a luxury brand playground. With The White Lotus season three ...

In his first year as CEO, Erver has spearheaded investments in marketing to boost the H&M brand's appeal, as well as a push to speed up product development as the retailer tries to regain market ...

H&M and HBO’s “The White Lotus” partnered for a new resort-style collaboration inspired by the Emmy Award-winning HBO series’ ...

After speculations over its return in the Winter session of the parliament in December, the Chinese fast fashion brand Shein ...

When it comes to fashion, everyone seeks that perfect blend of style, comfort, and durability. And what better way to achieve ...

Shopping secondhand or finding new ways to wear the clothes you already own are just a few paths to making sure your wardrobe ...

Its flagship H&M brand accounts for most of revenue (90%), but the newer brands (COS, &Other Stories, Monki, Weekday, and newly launched Arket) are growing more quickly. H&M commands around 1.6% ...

H&M cannot win on price alone and must make its clothes more trendy and of higher-quality in the fiercely competitive fast-fashion sector, its CEO Daniel Erver told Reuters.

Fashion people love to question each other on what designer they would choose if they could only wear one label for the rest of their lives. One name that is forever in circulation in these ...

The Swedish retailer is harnessing K-pop, whose influence on global fashion is undeniable. Global fashion brand H&M Hennes & ...

Unfortunately for H&M, its mall-focused business model isn’t exclusive, and competition is fierce. Brands like Abercrombie, American Eagle, and Gap offer equally good quality at competitive pricing.