In this article, Ekta Banodkar of ABND talks about the rise of minimalist branding, exploring why iconic logos are being ...

As these brands borrow from the likeness of well-established brands, potential customers either feel confident in the counterfeit or confuse them entirely, mistaking the copycat for the original ...

Chrome's dominance in the browser market is only growing, and Google continues to leverage that position to strengthen its ...

Setting up a new brand is an exciting and challenging venture. The market is crowded with competition, and carving out your ...

But here's one that genuinely surprised me. The Hyundai logo has recently enjoyed a moment in the sun (by which I mean a ...

Sensor Tower, a leading provider of digital marketing insights, announced today that it has acquired gaming intelligence platform Video ...

The Nothing Phone (3a) has a versatile camera and solid performance at an incredible price -- and it's easily the best phone ...

This week has been a rollercoaster in the world of tech. Twitter shut down thanks to its biggest outage in years, giving us ...

The marketer will bring Adobe Firefly Services into its existing Adobe Creative Cloud workflows to increase efficiency and ...

Mercedes-Benz has unveiled the third-generation CLA, the compact four-door coupe that serves as the brand's entry point.

In today’s competitive landscape, protecting your brand is more important than ever. A trademark serves as a shield for your business, helping to distinguish your products or services from others in ...

With digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving. Who’s winning the brand war?