Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and ...

In this article, Ekta Banodkar of ABND talks about the rise of minimalist branding, exploring why iconic logos are being ...

As these brands borrow from the likeness of well-established brands, potential customers either feel confident in the counterfeit or confuse them entirely, mistaking the copycat for the original ...

Chrome's dominance in the browser market is only growing, and Google continues to leverage that position to strengthen its ...

The Hyundai logo has recently enjoyed a moment in the sun (by which I mean a Google news box), thanks to a viral TikTok ...

Setting up a new brand is an exciting and challenging venture. The market is crowded with competition, and carving out your ...

Colour therapy in branding is the strategic use of colours to evoke emotions, influence perceptions and shape consumer ...

With digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving. Who’s winning the brand war?

In today’s competitive landscape, protecting your brand is more important than ever. A trademark serves as a shield for your business, helping to distinguish your products or services from others in ...

Most people will agree that Mercedes-Benz ’s first few attempts at selling fully electric vehicles have not been that ...

Learn how to create interactive Google Sheets dashboards with charts, slicers, and automation to transform data into ...

More than 80% of Google's advertisers are already using at least one AI-driven Google Search Ads product, according to Roma Datta Chobey, managing director — digital native industries, Google India.