The latest research on advertising in cinemas shows that movies are seeing a resurgence in popularity among young and senior audiences alike – and that cinemas are a positive environment in which ...

Val Morgan Cinema is using new Kantar research to highlight cinema’s effectiveness in reaching young audiences, positioning the big screen as a high-impact channel for brand engagement.

Cinema advertising is 'the presentation of individual messages on movie theatre screens in a distinct and discreet fashion' (Austin 1986). Trailers for upcoming movies (Hume & Magiera 1990), short ...

The Busan International Film Festival saw the launch of Screen X, a cinema technology that promises to offer audiences an immersive cinematic experience without the need to wear glasses. The South ...