There's a lot going on over in America right now. You'd be forgiven for thinking that their politicians would have a lot on their plate. But in February, Connecticut senator Martin Looney took aim at ...

Brands seeking to target consumers on second-screen devices have access to ... to target mobile users inside and outside of cinemas. Advertising and film distribution company Screenvision recently ...

Jewellery brands, in particular, have a deep-rooted history with cinema advertising. From nostalgic single-screen theatre ads to modern high-production campaigns, they have leveraged the medium to ...

Cinema advertising is 'the presentation of individual messages on movie theatre screens in a distinct and discreet fashion' (Austin 1986). Trailers for upcoming movies (Hume & Magiera 1990), short ...

The Busan International Film Festival saw the launch of Screen X, a cinema technology that promises to offer audiences an immersive cinematic experience without the need to wear glasses. The South ...