This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes ...

While the digital marketing landscape of 2025 promises to be exhilarating, it will also be demanding. From AI-driven ...

IIDE’s Digital Marketing Academic Challenge (DMAC) has evolved into a launchpad for the next generation of marketing leaders.

Meet the Judges of The Drum Awards for Marketing. We celebrate the best in brand-building and creative strategy, and our ...

Small businesses across India are adapting to the digital economy, turning challenges into opportunities with the right ...

In an interaction with Dr. Annurag Batra, Chairman and Editor-in-Chief of BW Businessworld, YAAP's Atul Hegde shared his ...

Meet the judges of The Drum Awards. We celebrate the best in brand-building and creative strategy, and our Judge of the Day ...

Datari Ladejo is a multi-jurisdictional trained lawyer with expertise in International Dispute Resolution and Economic Law, ...

As for advice, one of the most important lessons I’ve learnt is the power of adaptability and composure. No matter how much ...

The digital sphere is in constant flux, demanding a reassessment of marketing strategies. Businesses today must move beyond ...

Digital transformation enhances innovation and competitive advantage of any organization by encouraging innovation, business ...

As the luxury slowdown and legislative changes usher in a difficult time for digital engagement, playful online content can ...