How a turbocharged upstart brand came to threaten Red Bull and Monster’s dominance. By Molly Young As with so many fantastic tales, it all started with a Florida man. When Steve Haley retired from his ...

Celsius Holdings Inc. (NASDAQ:CELH) is tightening its grip on the energy drink aisle as a revamped distribution deal with PepsiCo (NASDAQ:PEP) elevates the company to category captain status, giving ...

Celsius acquires the Rockstar Energy brand in the United States and Canada from PepsiCo, creating a total energy portfolio. "This agreement marks the next step in PepsiCo reshaping its brand portfolio ...

Aug 29 (Reuters) - PepsiCo (PEP.O), opens new tab has raised its stake in Celsius Holdings (CELH.O), opens new tab through a $585 million deal, as the global soda and snacks maker strengthens its ...

PepsiCo is boosting its convertible stake in Celsius from 8% to 11% in exchange for its fledgling Rockstar Energy product line in the U.S. and Canada. Celsius has already more than doubled in 2025.

On Friday, Celsius Holdings, Inc. (NASDAQ:CELH) surged in premarket trading after unveiling a sweeping agreement with beverage giant PepsiCo Inc. (NASDAQ:PEP). The company said that the deal reshapes ...

The makers of CELSIUS energy drinks are taking advantage of the publicity the beverages have gotten since a "labeling error" led to the recall of cans that actually have vodka seltzer inside. Last ...

The next time you need an energy boost, you might end up getting tipsy instead. In a recall notice that’s both bizarre and unintentionally comical, the Food and Drug Administration is warning that ...

High Noon is recalling packages of vodka seltzer that were mislabeled as non-alcoholic Celsius energy drinks. In a recall notice issued Wednesday, the company said some of its High Noon Beach Variety ...

According to the U.S. Food and Drug Administration, a labeling and packaging error occurred at a shared facility used by Celsius and High Noon. Empty Celsius Astro ...

High Noon has recalled its Beach Variety 12-packs due to some cans being mislabeled as non-alcoholic Celsius energy drinks. Consumers who purchased the affected products should contact High Noon for ...