Part of the marketing strategy to distribute your product may include a merchandise catalog. The cost of producing a catalog is money well-spent if the job is done properly. It is not necessary to ...

A certain Wall Street Journal article has been causing quite a stir lately. The article discusses the fact that big retailers such as Bonobos, IKEA, Athleta and H&M are releasing traditional print ...

Relevancy is the key to print marketing success. Relevancy is more than simply including a recipient’s name: it means tailoring imagery, messaging and information that speaks to a specific individual.