The study found that among digital devices, CTV increased its programmatic ad share of impressions to 24% (up from 11% in ...
Basis Technologies announced 2024 US Elections research showing the continued growth of CTV and programmatic advertising in ...
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Adweek on MSNWhy CTV Ad Buyers Are Still Skeptical About Generative AIAt a roundtable chat at CTV Connect in New York City on Thursday, ad executives outlined where AI fits into their workflows ...
Google’s Display and Video 360 updates include enhanced audience targeting, improved measurement, and household-level ...
Wurl, a specialist in the streaming TV industry, has published its latest iteration of The CTV Trends Report – a collection ...
For the first time in more than four years, Bitcoiners are moving forward with changes to the project's underlying software, ...
In his first foreign trip as prime minister, Mark Carney is hoping to deepen and develop trading ties with the United Kingdon ...
Mediaocean has announced that Innovid is the official name for its global ad tech business, following the merger with ...
Canadian businesswoman and former actress Jasmine Moody, held in ICE detention for 12 days while trying to procure a new work ...
Canadian actress and entrepreneur Jasmine Mooney, whose credits include 'American Pie Presents: The Book of Love' and ...
The owner of Blue Apron and Grubhub gains a creative studio and CTV know-how in Tastemade as it looks to ramp up ad programs for brands.
But CMOs who prioritize performance metrics can be “best friends” with their CFO, said DeLu Jackson, chief marketing and ...
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