SYFY’s ‘The Twilight Zone’ Led Streaming TV Through Halloween as Horror Titles Captured 24% of CTV Ads, While Election ...

Political advertisers have spent a record $11.4 billion this midterm cycle, and CTV, now nearly double cable, took more than ...

Digital advertising platform Magnite (NASDAQ:MGNI) beat Wall Street’s revenue expectations in Q3 2026, with sales up 13.8% year on year to $204.2 million.

Laura Gonzalez, Director, Ad Sales, Europe at Whale TV, argues that fragmentation and measurement remain major hurdles for ...

Criteo (NASDAQ: CRTO), the global commerce intelligence platform, today announced the expansion of its Performance Connected ...

Criteo is upgraded to 'Neutral' after a stronger-than-expected Q3 and emerging green shoots in connected TV and client wins.

PubMatic (Nasdaq: PUBM), the leading AI-powered ad tech company delivering digital advertising performance, and Strategus, a pioneer in connected TV and omnichannel programmatic advertising, today ...

Kostman framed the forward operating thesis around industry structure rather than numeric targets: "CTV is our structural tailwind," "agencies are consolidating and prioritizing partners," and "the ...

Our newest report on CTV advertising shows you why it’s taken so long for dollars to follow eyeballs, and what we need to do to fix it.

Announces Subsidiary’s Entry into a US$25.5 Million Annual Cooperation Agreement, Marking a Critical Step Forward in Its ...

TL;DR: Vibe, the self-service platform that lets brands buy ads on CTV, will let advertisers target over 3,300 of Walmart’s audience segments, which are built on the retailer’s first-party data on web ...

Tatari's new optimization engine sits at the ad server level and uses machine learning to determine which TV ads to serve to ...