The deal ends a months-long standoff that began after Paramount and Nielsen's previous contract expired on Oct. 1 ...
Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ...
Netflix’s Jamie Foxx-Cameron Diaz thriller Back In Action landed the top spot this week with 1.5 billion minutes viewed, ...
The two companies have signed a new, multiyear deal under which Nielsen will provide a host of ratings and analytics services across Paramount Global‘s linear network and streaming portfolio.
Paramount Global and Nielsen have struck a new multiyear ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.
Nielsen and Paramount Global are counting on each other once again. The two companies have struck a new deal that will reinstate access to the measurement giant’s audience ratings for the media ...
There’s some good news on the ratings front for Fox ahead of Super Bowl LIX. Measurement company Nielsen announced Monday that they’ve expanded their tracking of out-of-home viewership to ...
While there are competitors, Nielsen’s ratings are usually the most-referenced, and they’ve even been used for streaming-exclusive properties such as NFL games on Prime Video, Peacock ...
Landman gave Paramount+ its first billion-minute (in a week) performer on Nielsen’s weekly streaming ranking. “Paramount ...
“The accreditation of Nielsen’s Big Data + Panel is a landmark moment for TV ratings, as it will forever change audience measurement,” said Karthik Rao, Nielsen CEO, in a prepared statement.