Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.
Guess who has had to change their tune about the value of the HBO brand. Yes, it’s Warner Bros. Discovery and Max. We all remember when Warner Bros. Discovery announced that it was cutting the “HBO” ...
Retailers have a three-month grace period to sell any old stock already in their stores. Here’s what’s behind these changes – and what needs to happen next.
Group Chief Operating Officer Nuni Kulu says the bank’s refreshed identity is more than just a new logo. She says it ...