One prioritizes convenience and personalization. The other puts privacy first. Which one should you use? We help you decide.

Data reflects the growing use of AI, including for search, too. A May 2024 Microsoft survey found that 75% of knowledge ...

Type a single prompt into ChatGPT asking for the best solution in your category, and you will see the new marketing contest ...

The Microsoft Advertising team released a new PDF guide named "From discovery to influence: AEO A guide to and GEO." This ...

Cimulate and Bazaarvoice are helping retailers make PDPs machine-readable for AI discovery, improving shopper trust, ...

These conversations reveal how top practitioners are adapting strategy as platforms prioritize automation over transparency.

Overview:   AI tools now drive every stage of digital marketing, from planning to conversion.Brands that use AI can enhance ...

Discovery has moved upstream, and AI is quickly becoming the place where shoppers build the shortlists that shape every ...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google introduced Agentic Commerce Protocol (UCP) that ...

Brands used to have to convince the income earner. Or the shopper in the household. Now they have to convince AI, and it's a ...

Publishers would be wise to assume agentic AI’s eventuality vs pursuing the status quo, exploring a path of exploration and ...

Web browsers are among the most essential pieces of software we use daily, yet we often take them for granted. Most users settle for whatever default ships with their devices -- and that's a mistake.