Adidas has locked in 16-year-old basketball star Kaleena Smith. The signing represents Adidas' first signing of a high school ...

Adidas is wading more into the NIL market through a new deal with women's high school basketball star Kaleena Smith.

Southern California teen Kaleena Smith became the first women's basketball partner to sign an NIL deal with adidas.

Adidas partners with The Hidden Opponent to promote athlete mental health, launching a supportive apparel line and expanding ...

Official Real Madrid channel. All the Real Madrid information with news, players, ticket sales, member services and club ...

The brand says it has momentum, though some analysts wonder what will follow the current hype around its legacy Terrace ...

Winning The Drum Awards for Social Purpose in the Inclusivity and Diversity category was FCB Canada and adidas with a ...

In the lead-up to the New York City Marathon Sunday, Adidas is dropping a special edition of its top-of-the-line super shoe designed by the Pharrell.

And to commemorate the 50th anniversary of the milestone match, Adidas is paying homage to King ... Felix Auger-Aliassime and Stefanos Tsitsipas during the US Open. The signature item is the ...

US Weight, and The Step. adidas Fitness Accessories courtesy of RFE International. The strategic partnership with RFE International, the global licensee of adidas home fitness, training ...

NBA stars including James Harden and Gibert Arenas sent their warm welcome wishes to Kaleena Smith after the Ontario Christian High point guard signed a historic NIL deal with sportswear giant Adidas.

Adidas signs 16-year-old basketball sensation Kaleena Smith, marking a milestone for women’s sports under Candace Parker’s ...