Teams across IndyCar and all motorsports depend on support from corporate partners, typically in exchange for placement of ...

Greece has filed a lawsuit over the alleged violation of a law for the protection of antiquities by what appeared to be a ...

Sportswear Market is Segmented by Type (Hats, Upper Garment, Under Clothing, Skirts), by Application (Professional Athletic, ...

A giant sports shoe stepping on the Parthenon? The Adidas logo over the Acropolis? An advertising campaign with illuminated drones?

Tennessee has gone through its share of drama this spring—including the messy departure of Nico Iamaleava. While the situation was far from ideal, both sides ultimately landed on their feet. Iamaleava ...

With Tennessee’s apparel deal with Nike about to expire, the Knox News’ Adam Sparks reported the university is considering ...

Tennessee's Nike contract expires in 2026, and UT is mulling different brand options. Here are the pros and cons, including new factors in NIL era.

Explore all confirmed and leaked Premier League jerseys for the 2025-26 season. Get the latest kit designs, release dates, ...

Liverpool are feeling positive ahead of the summer transfer window, especially after agreeing a deal to re-sign Adidas as the ...

R ay recently mentioned on stream that he lost his Adidas sponsorship. In a direct message to the fans, Ray confirmed the ...

And on top of it all? That very noticeable splash of pink comes with the J logo and the adidas crest, and the new ...

Boosted by new products and marketing, Puma has increased its market share in key categories in Europe and North America over the past decade. We believe Puma is in fine financial health. At the end ...