GumGum CEO Marcus Startzel writes that marketers shouldn’t outsource brand-building to AI and algorithms. AI is flattening ...

Travis Clark is an editorial manager at The Current, reporting on digital marketing, ad-based streaming, and more for The Current. He was previously a senior reporter at Insider, writing about the ...

But today, our middle class is being hollowed out in three significant ways.

NFL season kickoff drove an 11% increase in streaming signups across Paramount+, Peacock, ESPN and Fox One, according to ...

Is the Open Internet still worth fighting for? The Trade Desk CEO Jeff Green writes that in an AI-driven world, there's a ...

Ali Manning, cofounder and COO of Chalice, writes an opinion piece that curation has become a new label for old ad tech economics.

The World Cup had a major effect on Coca-Cola’s bottom line, the company revealed in its earnings report Tuesday, offering a glimpse of the larger impact that the tournament had on brands. Henrique ...

The U.S. TV rights for 2030 and 2034 World Cups are now up for grabs, with CNBC reporting FIFA will consolidate the English- and Spanish-language rights into a single package. After FIFA moved the ...

Quarterly metrics favor performance ads, but top brands are built on storytelling. Why leaders are shifting back to brand marketing in 2026 at ANA Masters of Marketing.

I’ve said before and I’ll say it again: for all the discussion about the impact of AI on advertising, the industry still obsesses about the wrong thing — for example, at Cannes. Most of the attention ...

Megan Ramm was working at Snap in 2022 when she received a simple message from a good friend who was at Uber Advertising: “Come build with us.” Two years later, Ramm — now Uber Advertising’s global ...

Dealmaking is commonplace in the media, but one category dominated headlines this year: mergers and acquisitions (M&A) in streaming. After a period of stagnation, the industry braced for a “bumper ...