Italian soccer icons AC Milan will return to Adidas for the first time in 10 years after reportedly striking a new agreement with the German sportswear giant, which will replace Puma as the team’s ...

Premier Sports, the UK-based pay-TV streaming service, has launched a dedicated rugby streaming service in Canada that will carry the broadcaster’s slate of major international and club competition ...

UK gambling firm Betfred has announced it has ended its sponsorship of horseracing’s British Classics, five of the oldest and most important English races, as it continues its e ...

The future of the LIV 2.0 project relied heavily on the league being able to convince its best players to stay on, including Jon Rahm (pictured). (Credit: Manuel Velasquez/) LIV Golf, the beleaguered ...

The retail chain becomes the presenting sponsor for the series between the Ottawa Senators and Chicago Blackhawks.

The Yonex ball was also used for the women’s 2026 Billie Jean King Cup Finals in Shenzhen. (Credit: World Tennis) World Tennis, the recently rebranded international governing body, has named Yonex, ...

Europe's Six Nations and the Southern Hemisphere SANZAAR body – have agreed to pool their media rights and sponsorship deals ...

During European game broadcasts, fans will see the DHL brand through the NHL’s digitally-enhanced dasherboards and virtual advertisements. (NHL Imagery) North American ice hockey's top-tier NHL has ...

Sportfive will continue to support BVB in acquiring and managing sponsors and partners. (Credit: Lars Baron/) Borussia Dortmund (BVB), of German soccer’s top-tier Bundesliga, has struck an early ...

Income during the third fiscal quarter jumped year-on-year by over 60% for the sports data and technology firm.

Ofcom and the CMA will investigate the £1.6 billion agreement, examining if it will impact competition and free speech.

The US Olympic and Paralympic Committee (USOPC) is reportedly close to establishing a new business entity through which it may choose to sell commercial rights going forward. Although an announcement ...