Inspired by the popular “Whitney Houston Challenge”—where users must hit a drum at the exact beat drop of the iconic ...

Budweiser 0.0, from AB InBev, has executed one of Mumbai’s most ambitious DOOH takeovers to date, with Connect Network ...

Here’s a look at the making of India’s first fully biodegradable billboard by INTO Creative for Chupps Footwear, as Santosh ‘Paddy’ Padhi, Founder and Chief Creative Officer of INTO Creative, shares ...

Brand Marketers on OOH’- Siddharth Anand Jha, Senior General Manager, Havells India, shares why OOH remains a strategic ...

Apollo Hospitals has launched a powerful and strategically focused Out-of-Home (OOH) campaign in Chennai, creating a ...

The Walt Disney Company has successfully translated the mythological, water-bending world of Percy Jackson and the ...

Netflix has once again demonstrated the power of experiential marketing by executing a dramatic “bus shelter takeover” to promote its latest content, turning a routine public ...

Brand Marketers on OOH, Shawn Chandy, Chief Marketing Officer, Paragon, shares how OOH continues to anchor the footwear brand ...

The large-format visual featuring the show's signature imagery comes alive between 4:00 pm and 10:00 pm with a gentle, ...

One of India’s most acclaimed actors, and Arpan’s goodwill ambassador – Vidya Balan’s image featured prominently across ...

The signage industry is a space where both static and digital/dynamic formats can peacefully co-exist, says Deepak Gupta, ...

Platinum Outdoor, a unit of Madison World, in collaboration with the National Payments Corporation of India (NPCI), has ...