The advertising industry’s next big customer may not be human. It may not even have a pulse. But it could have a credit card, ...

Most marketers aren’t suffering from a data shortage. They’re drowning in reports from platforms, mix models, and agency wrap ...

If AI agents end up doing more of the shopping for consumers, the loyalty programs that brands built around apps, inboxes and ...

The migration of targeting decisions from demand-side platforms to supply-side platforms has moved beyond the experiment ...

The way marketers prove value is changing. Attention metrics that have anchored advertising since its inception are giving ...

Closed-loop advertising has long been a walled garden privilege. Google and Meta could connect impressions to outcomes ...

The television industry spent years promising that connected TV would combine the impact of the big screen with the accountability of digital advertising. Now that promise may be ...

Streaming services used to try persuading consumers to pay for the privilege of watching television without commercials. Now ...

Twenty years ago, online video was still a novelty, programmatic advertising was in its infancy and the idea that Walmart ...

The shopping mall may be losing its grip on consumers, but its ability to tempt shoppers into buying things they never intended to purchase is alive and well. Rokt Ads is helping bring that ...

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