Laura Gonzalez, Director, Ad Sales, Europe at Whale TV, argues that fragmentation and measurement remain major hurdles for ...

This may have knock-on effects for holdco structures. As brands use their first-party data to optimise towards business KPIs ...

The US CTV market is progressing “much faster” than the European market, says Pablo Goya, VP Europe at mediasmart, due to ...

Titan OS, a CTV ad business, has raised $46 million in its latest financing round, the company announced today. Equity was ...

French ad tech business Criteo has today announced it is expanding its performance CTV capabilities beyond the US, launching ...

While measurement remains a barrier, there has been progress in the space over the last two years. The findings suggest that ...

AI is lowering the cost of video production, prompting clients to reduce agency fees. But Lindsay Hong, formerly COO of ...

The FIFA World Cup and a number of high-profile cinema releases helped boost UK ad investment over the summer, according to ...

With outcome measurement gaining traction in TV, identity is also key, according to mediarithmics CEO Gilles Chetelat, in order to connect ad exposure to purchases. “The TV industry is growing aware ...

Sixty percent of Netflix accounts in Japan and South Korea are on ad-supported plans, according to research from Digital i, well above the global average of 46.9 percent. Meanwhile Australia has the ...

If they would be compensated on one total target, I think both media would succeed together.” In this interview, Houssaini discusses the challenges in convergent TV, what broacasters are doing to ...

French broadcaster sales house TF1 PUB has announced it has begun selling its streaming pause ad format, AdPause, via ...