Influencer marketing is big business and is expected to be worth $24 billion by the end of 2024. With hundreds or even thousands of creators on every social media platform, you may be wondering how ...

In early 2019, if you were a user of Cision’s Communications Cloud, you had all the tools available to manage your marketing and communications across all conceivable channels—except social media. If ...

In the earliest days of influencer marketing, firms had to either entrust their influencer marketing to agencies or do all the hard work themselves. This included finding influencers, approaching them ...

If you’ve thought of YouTube as only a place to share and watch videos, it’s time to broaden your view of the platform. After all, YouTube is a search engine. As a matter of fact, according to YouTube ...

Influencer marketing platforms have become the operating system for modern social operations. As budgets shift from traditional ads to creator partnerships, marketers are asking: Which platforms ...

You already know about TikTok, the super-popular social media platform that lets you create and share short videos, maybe with a little song and dance, and lip-syncing. How do they create those fun ...

Influencer marketing is moving toward automation, but execution still depends heavily on manual workflows. Teams spend hours sourcing creators, writing outreach, managing approvals, and compiling ...

What does a million views on YouTube Shorts actually pay in 2025—and why are some creators reporting pennies while others pull in $5+ RPM? As Shorts now drive over 200 billion daily views worldwide, ...

Choosing the right scheduler is no longer about convenience but about survival in a landscape where brands are expected to publish faster, adapt quicker, and stay consistent across every channel. As ...

How do brands turn YouTube from a passive awareness channel into a measurable growth engine? With more than 2.7 billion monthly active users and over a billion hours of video watched every day, ...

Any serious user of social media wants to know how their posts perform. This is particularly for businesses that want to find some form of ROI for their social media activity. Similarly, firms working ...