ASMR is an acronym for autonomous sensory meridian response, which describes a physical tingling sensation triggered by certain sounds or visuals. Videos designed to elicit these responses have ...

In fact, ASMR is also a highly individualized experience, and what triggers it varies from person to person. So, what may induce the tingling sensation for one person might not necessarily have ...

ASMR videos trigger real brain changes, helping millions relax, relieve stress, and even achieve altered states of consciousness, according to new research.

If you've ever fallen into a rabbit hole of ASMR videos, you might wonder how the peculiar sensation comes about. Here's what we know.