Keep in mind, Facebook Store Visit ads aren’t for everybody. You must have multiple brick-and-mortar locations. If you only have one store or you run a strictly e-commerce business, then Store Visit ...

It would be easy to assume the retail industry coming out of 2020 was in dire straits. But in truth, the news wasn’ t all bad. It’s true that many businesses — especially those considered ...

Google is set to automatically add Store Visits as a primary conversion type – with a pre-set value assigned by Google itself. Some advertisers say this move could inflate performance metrics without ...

The growth of online shopping casts a long shadow over a surprising trend: consumers spend significantly more per visit in-store than online. The trend was validated yet again in a recent First ...