Seasonal color analysis is gaining popularity again, thanks to social media platforms offering DIY options and professional consultations for personalized fashion advice.

Color analysis is all over TikTok, and proponents say it reveals what colors you should wear and which you should avoid. I gave it a try.

Seasonal color analysis, a fad from the 1980s seeking to identify a person’s most flattering color palette, is drawing views and exasperation on TikTok.

In summary, color analysis operates on the concept that each person’s natural features—like skin tone, eye color, and hair color—align with a specific season.

Color analysis, already a popular service in South Korea, has been trending on TikTok. To participate, you pay an expert to tell you your seasonal archetype—there are 16— such as “deep ...

If you've ever held a TikTok color filter up to your face to find *your season*, I got some guidance from the professionals.

Much like astrology memes and internet quizzes—two of the most enduring online products of the past decade—color analysis is diverting and narcissistic, and it promises an immutable, essential ...

Thanks to South Korea and TikTok, color analysis is having a renaissance.

“I could make the argument that color analysis is more important for men to do than women,” says Jelena Heger, a certified color consultant.

This personal empowerment, coupled with the communal aspect of online color analysis communities, has solidified the method’s place in modern fashion culture.

February 13th, Angie's Closet is kicking off first annual Galentine’s outing with color analysis provided by Color by Colleen.