Unfortunately for H&M, its mall-focused business model isn’t exclusive, and competition is fierce. Brands like Abercrombie, American Eagle, and Gap offer equally good quality at competitive ...
STOCKHOLM (Reuters) - H&M cannot win on price alone and must make its clothes more trendy and of higher-quality in the fiercely competitive fast-fashion sector, its CEO Daniel Erver told Reuters.
H&M may be too slow in trimming its store base, which could present a drag on profitability as business shifts online and store productivity falls.
Television is no longer just a storytelling platform—it’s a luxury brand playground. With The White Lotus season three ...
One of H&M's key areas of success has been its sister brands, specifically Cos, which is the second-largest brand in the company's portfolio and is focused on better-quality but higher-cost ...
Its flagship H&M brand accounts for most of revenue (90%), but the newer brands (COS, &Other Stories, Monki, Weekday, and newly launched Arket) are growing more quickly. H&M commands around ...
Additionally, H&M is branded throughout the app and there ... create new product evangelists and rewarding users for engaging with their brands via mobile, social and in offline environments.