Email remains one of the most effective tools for driving sales, loyalty and brand engagement, especially when paired with Klaviyo’s advanced automation. But making the most of Klaviyo requires real ...

You might know Klaviyo as a B2C email and SMS marketing automation platform, but that's just one piece of a more complete customer platform. The company recently announced some new capabilities that ...

Rocket CRM has announced a major expansion of its platform with the introduction of Rocket CRM Marketing Automation, a set of ...

"We believe that these AI capabilities are already present and in practical use now," said Hu Peiyao, Director of Product Marketing for Zoho CRM. "So we are more open to customers using them without ...

OptifiNow announced the implementation of its high-tech customer relationship management (CRM) platform with nonqualified mortgage (non-QM) lender Arc Home LLC on Tuesday. The platform offers a new ...

Structured emails boost clicks, conversions and long-term business growth. Great subject lines and CTAs can make or break campaigns. Personalization and automation help send the right message at scale ...