Analyzing the aftermath of UFC 318, including Max Holloway's ceiling at lightweight and Dustin Poirier's unfulfilled fairytale end.

Max Holloway celebrates after beating Dustin Poirier in a lightweight title fight at UFC 318 on Saturday in New Orleans.

Organizers said UFC 318 drew a record-breaking crowd of over 18,000 fans, generating more than $8 million in ticket sales at the Smoothie King Center.

Daniel Rodriguez is focused on keeping the momentum of his three-fight winning streak after beating Kevin Holland at UFC 318.

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Max Holloway and Dustin Poirier got the short end of the stick Saturday night in New Orleans, Louisiana. Despite Holloway's unanimous decision win against "The Diamond" to put a dent in the three-fight series (the first two being won by Poirier in 2012 and 2019). Holloway took the scorecards 48-47, 49-46, 49-46.

Former UFC champion Aljamain Sterling believes Holloway took it easy on Poirier after two early knockdowns, claiming that Holloway could’ve finished the fight if he wouldn’t’ve ‘pulled back’ on his punches. As of this writing, Holloway hasn’t responded to Sterling’s assertions.

New Orleans rapper Alfred Banks celebrates his birthday on Saturday, July 19, with a show at Gasa Gasa. He’ll be joined by La Reezy, who recently has been catching some national attention, and gifted lyricist Kaye the Beast. Music starts at 9 p.m., and tickets are $19.29 via gasagasanola.com.