An overview of our latest global ad spend forecast by medium.

AI media presents a $1.3trn question for the advertising industry: will it follow the familiar pattern of digital disruption? Historically, as attention moves to new channels, brands follow, ad ...

At the IPA Effectiveness Conference, marketing experts discussed the importance of brand coherence and ad awareness, as well as the effectiveness of sports sponsorships for driving business results.

LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by 150+ years of expertise ...

Looks at the correlation between creativity and effectiveness, the characteristics of the best of the best campaigns highly awarded for creativity and effectiveness, and creative conversion by sector, ...

Content volume is way up, but media budgets aren't. So what's going on? Anastasia Leng, CEO of CreativeX, joins WARC's David Tiltman to break down the data, examine the most concerning trends, and ...

Insights from WARC Media’s latest Global Ad Spend Forecast update for Q3 2026. Insights from WARC Media’s latest Global Ad Spend Forecast update for Q3 2026.

For 40 years, WARC has been providing world-leading brands, agencies, media owners and academic institutions the tools to create effective marketing. Not a customer yet? Read daily effectiveness ...

Anghami, a music platform, leveraged its extensive reach among parents in the Arab world to raise awareness of child sexual abuse (CSA) in the region by releasing rhymes focused on body safety.

WARC Media gives you access to the industry's most reliable data, built on a 40-year track record. We harmonise, aggregate, verify and evaluate that data so you can compete with confidence. With WARC ...

PALO ALTO, California: Twenty-first century corporate Klondyke, the People's Republic of China, is the latest stamping ground for social networking site Facebook. Awash with Microsoft dollars, ...