At the IPA Effectiveness Conference, marketing experts discussed the importance of brand coherence and ad awareness, as well as the effectiveness of sports sponsorships for driving business results.

Looks at the correlation between creativity and effectiveness, the characteristics of the best of the best campaigns highly awarded for creativity and effectiveness, and creative conversion by sector, ...

AI media presents a $1.3trn question for the advertising industry: will it follow the familiar pattern of digital disruption? Historically, as attention moves to new channels, brands follow, ad ...

Content volume is way up, but media budgets aren't. So what's going on? Anastasia Leng, CEO of CreativeX, joins WARC's David Tiltman to break down the data, examine the most concerning trends, and ...

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

For 40 years, WARC has been providing world-leading brands, agencies, media owners and academic institutions the tools to create effective marketing. Not a customer yet? Read daily effectiveness ...

WARC Media gives you access to the industry's most reliable data, built on a 40-year track record. We harmonise, aggregate, verify and evaluate that data so you can compete with confidence. With WARC ...

PHILADELPHIA: Clear positioning and a strong "DNA" are vital for global brands to succeed in the era of social media, according to a leading academic.Barbara Kahn, director of the Jay H.

Heineken, a beer brand, aimed to regain relevance among young Italians by launching a unique campaign centered around a deliberately simplistic phone, the Boring Phone, to promote socialising without ...

For 40 years, WARC has been providing world-leading brands, agencies, media owners and academic institutions the tools to create effective marketing. Book a demo and we'll solve a real challenge ...

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

Anghami, a music platform, leveraged its extensive reach among parents in the Arab world to raise awareness of child sexual abuse (CSA) in the region by releasing rhymes focused on body safety.