Media treated YouTube like it was traditional TV on Election Night. The views data after the fact shows that it worked.

Our newest report on CTV advertising shows you why it’s taken so long for dollars to follow eyeballs, and what we need to do to fix it.

Election season isn’t scaring various brands away from political media on YouTube this year, as Chartbeat data reveals.

TL;DR: Netflix Ad Suite is adding an enhanced Conversions API and a new Netflix Pixel that track more than 20 lower-funnel ...

TL;DR: Vibe, the self-service platform that lets brands buy ads on CTV, will let advertisers target over 3,300 of Walmart’s audience segments, which are built on the retailer’s first-party data on web ...

Local TV stations produce hours of reporting every day, but much of its potential gets left on the cutting room floor or locked inside a scheduled newscast. Listen to the full In the Vicinity podcast ...

Shopping affinity data also reveals significant opportunities within other industries as well, including men’s athletic socks ...

Creators are playing an increasingly important role in advertising, and the size and sophistication of those campaigns continue to grow. In fact, XR's own 2025 State of Pay research found that creator ...

Major League Baseball has a problem. It isn’t a problem of attendance, talent, or even excitement — it’s access. While fans in other professional sports leagues enjoy a growing number of options to ...

The chart below displays the percentage of shows accounting for 50% of the total demand for each genre in the US, according to Parrot Analytics. This metric gauges how demand is spread across various ...

When Congress passed the Children’s Television Act in initial form in 1990, it had a noble goal: to protect children from a diet of pure cartoon commercialism and ensure that broadcasters, as trustees ...

For decades, the lifeblood of early evening broadcast television in America has been a simple formula: news, followed by syndicated game shows or sitcom reruns, leading into prime time. No two ...