Magic Mango’s group client servicing director, a Drum Awards Festival juror, says agency business is a trust business first.
Why the John Lewis Christmas ad divides audiences: 69% respond positively while 10% hate it. Learn how emotional advertising ...
The next generation of creative leaders will think like inventors, designers, technologists and business builders. And ...
Discover why YouTube's authentic creators clash with deceptive AI-generated ads like George's Caps. Explore misleading ...
John Lewis's Christmas ad misses omnichannel opportunity by failing to connect in-store experiences with digital engagement ...
New Dropbox research reveals a growing ‘last mile’ between AI generation and finished work. For the past few years, the ...
Ecstatic unwrapping, perfume-fueled dancing and skincare squeezed to its last drop give the retailer’s festive campaign a ...
The disparity between the intent and a user’s lived experiences is highlighted by Havas’s recent report, Avoiding The AI ...
23hOpinion
Are loyalty programs having a moment?
Loyalty programs have been around for years, but they can now offer new value to both brands and customers. The Drum asked ...
B2Believe Virtual – Outperform the Norm brings the thinking from LinkedIn’s flagship B2B event to marketers in North America, ...
Doctor Doom looks out over a city in ruins, smoke rising through the rubble. As he surveys the devastation, we hear a slow, ...
It sounds like something straight out of Harry Potter. Imagine Fred and George Weasley renaming Weasleys’ Wizard Wheezes: they’d hand out business cards with the old name and, a few weeks later, the ...
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