Nair (left) and Butragueño (right) attended an official signing ceremony inside Real Madrid’s Bernabéu Stadium. (Credit: Real Madrid) Spanish soccer giants Real Madrid have bolstered their commercial ...

The announcement by NWSL comes less than a year after the pair struck a two-year rights deal. (Credit: Chris Carter/Getty Images) North America’s top-tier National Women’s Soccer League (NWSL) has ...

Australian commercial broadcaster Nine Network has retained exclusive domestic rights to show all European soccer’s UEFA club competitions for the 2024-27 cycle. The three-year renewal will see Nine ...

The men’s and women’s semi-finals of the 2026 Rugby League World Cup delivered record-breaking viewership for domestic rights holder Seven Network as millions of Australians t ...

The five-year agreement will bring the São Paulo Grand Prix to over 60 years of consecutive races by 2035, as well as 45 consecutive years at the Autódromo José Carlos Pace circuit (known as ...

UK gambling firm Betfred has announced it has ended its sponsorship of horseracing’s British Classics, five of the oldest and most important English races, as it continues its e ...

Everton Women, of English soccer’s top-tier Women’s Super League, have secured Nestle Confectionary, the chocolates and sweet division of the multinational food and drinks giant, as a new commercial ...

Italian soccer icons AC Milan will return to Adidas for the first time in 10 years after reportedly striking a new agreement with the German sportswear giant, which will replace Puma as the team’s ...

Sportfive will continue to support BVB in acquiring and managing sponsors and partners. (Credit: Lars Baron/) Borussia Dortmund (BVB), of German soccer’s top-tier Bundesliga, has struck an early ...

Haas’ Rafa Camara will make his debut for the team at the Brazilian Grand Prix on November 8. (Clive Mason/) The Haas team, from motor racing's top-tier Formula 1 (F1), has brought in Brazilian bank ...

The future of the LIV 2.0 project relied heavily on the league being able to convince its best players to stay on, including Jon Rahm (pictured). (Credit: Manuel Velasquez/) LIV Golf, the beleaguered ...