Premier Sports, the UK-based pay-TV streaming service, has launched a dedicated rugby streaming service in Canada that will carry the broadcaster’s slate of major international and club competition ...
Haas’ Rafa Camara will make his debut for the team at the Brazilian Grand Prix on November 8. (Clive Mason/) The Haas team, from motor racing's top-tier Formula 1 (F1), has brought in Brazilian bank ...
Sportfive will continue to support BVB in acquiring and managing sponsors and partners. (Credit: Lars Baron/) Borussia Dortmund (BVB), of German soccer’s top-tier Bundesliga, has struck an early ...
Everton Women, of English soccer’s top-tier Women’s Super League, have secured Nestle Confectionary, the chocolates and sweet division of the multinational food and drinks giant, as a new commercial ...
The public broadcaster will also continue to provide live radio coverage of the leagues via its NOS Langs de Lijn program. (Credit: NOS) NOS, the public-service broadcaster in the Netherlands, has ...
Italian soccer icons AC Milan will return to Adidas for the first time in 10 years after reportedly striking a new agreement with the German sportswear giant, which will replace Puma as the team’s ...
UK gambling firm Betfred has announced it has ended its sponsorship of horseracing’s British Classics, five of the oldest and most important English races, as it continues its e ...
The future of the LIV 2.0 project relied heavily on the league being able to convince its best players to stay on, including Jon Rahm (pictured). (Credit: Manuel Velasquez/) LIV Golf, the beleaguered ...
Lidl, the German supermarket chain, has increased its visibility across professional road cycling by securing a wide-ranging sponsorship deal with Unipublic, organizer of the La V ...
Europe's Six Nations and the Southern Hemisphere SANZAAR body – have agreed to pool their media rights and sponsorship deals ...
The Yonex ball was also used for the women’s 2026 Billie Jean King Cup Finals in Shenzhen. (Credit: World Tennis) World Tennis, the recently rebranded international governing body, has named Yonex, ...
The retail chain becomes the presenting sponsor for the series between the Ottawa Senators and Chicago Blackhawks.
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